The importance of a website’s textual content, or ‘copywrite’ as it’s called in the biz, is embodied in the very same reason you’re reading this sentence. Visitors read your website. However, whether that’s for 2 minutes, or even 2 seconds, has a lot to do with the care and thought you put into making your written content count.
In the better interest of mankind, here at YellowDawg we’ve compiled a list of 4 important reasons why your website’s textual content is pivotal to its development.
How many times have you visited a site and spent more than 30 seconds trying to find out what it is you’re looking for? If you have, chances are you don’t even recall what the purpose of that website was – never mind bookmarking, signing-up for their newsletter or recommending it to a friend.
In a society where time is money, good textual content gives your visitors a reason to browse your website. In fact, it will not only capture your visitor’s interest, it will help them navigate and enjoy their browsing experience. By carefully considering vocabulary, placement and structure, textual content will direct your visitors to the information, products or services you’re trying to communicate and/or or sell. And, quite frankly, nothing about your website is more important than that.
2. First Impressions
Perhaps it’s due to my liberal arts background, but nothing puts me off more than finding misspellings and/or grammatical errors while browsing through a website. Granted, the proverbial ‘typo’ does happen – we’re all guilty of them. However, a website is not your average email or Facebook wall-posting, rather it is the transmitter of your company’s first impression. And call me crazy, but I’ll guess that your intended first impression does not involve incompetence.
In many ways the content on your website is like the cover letter on a resume. It should be intriguing, informative, to-the-point, and have some sort of well-structured flow. Negating this jeopardizes your chances of making that positive first impression.
3. Search Engine Optimization (SEO)
With the rise of Google, SEO has become a preeminent lion of the internet kingdom. Simply stated, the more conducive your website is to Goolge’s search engine algorithms, the better chance it has of showing up at the top of a search page. ‘The lions share’ of this conduciveness is achieved through your website’s textual content – both in terms of quality and quantity. Key words, for instance, have a large degree of influence, but simply writing down as many of them as you can is not as effective as incorporating them into a constructive piece of writing.
If you’re thinking of looking to web traffic as a significant part of your business plan, pick up a book on SEO. From what I’ve read thus far, Search Optimization for Dummies gives you a great general overview of the topic and will have you content-crazy in no time. Check it out here
4. Be distinguished
A website with well-written textual content is miles ahead of websites which have otherwise. Much like a good newspaper or magazine, it will endure time and people will look to it as a reliable source of information or advice. If you’re a company launching a new website and your competitors already enjoy a strong web presence, well-written content is a great way to distinguish yourself.
If you’re interested in learning more about how to create distinguishing content, drive traffic, improve first impressions, and make your website ‘sticky’, we at YellowDawg can help.