In the past, we used to browse the internet using laptops and desktops. But with increased usage of mobile devices, times have since changed. Terms such as Responsive Web Design (RWD) have now become a commonplace. But what is RWD? Simply put, RWD is making a website readily accessible from any device be it a desktop, a laptop or a mobile gadget.
You can access it on a desktop using any browser, iPhone running Safari or a tablet using Firefox and see the same website only visually adjusted to screen size. Navigations and the tabs of a responsive design adapt to the device, making it more impacting and desirous. An adaptable site is beneficial in several ways.
1. Good For SEO
The real reason why you have a website is for the users to find you and get leads. Responsive web design helps you to achieve exactly that. With more than 60% of users accessing the web using mobile devices, there is no better way to increase organic traffic than having a responsive design.
Some website owners make a mistake of having multiple versions of the same website, one for the regular users, and another for mobile users. The practice is not good for SEO. Google and other search engines algorithm frown on mobile-only sites especially those with .mobi in the Url and ranks responsive designs higher.
2. Division Link Equity
If you have multiple versions of a similar site for different devices, you will be dividing your links between two or more sites. This could impact on link equity of your site. Responsive design will eliminate this problem since all links will be redirecting to one website for more SEO benefit.
3. Avoid Duplicate Content
Search engines are very strict on duplication. Having the same content on different versions can easily make your website penalized by search engines for having the same content on different pages. You can avoid this by having one page and getting it to adjust to any device.
4. Good for Analytics
Website analytics is essential for business decisions. With an adaptable design, it would be easier to track your visitors and monitor their behavior using analytics. You can easily quantify how a change in design or any other aspect of your website helped to attract or push away customers.
Audience analysis makes it much easier to see what customers are clicking more and how much time each is spending on a particular product, and this will greatly help you to design your products to suit your clients’ needs.
5. Off-page Experience
RWD improves the log-off browsing experience. You can convey your content when there is no connectivity. Email newsletters and other substances can be expedited in hybrid HTML5 applications, giving users an enhanced experience is the absence of internet connectivity.
6. An Edge Against Competition
When user experience is nothing but pitiable, you stand to lose your clients to competitors. When users access your website via a mobile device and have to scroll right and left to get what they want, they will likely close your website quickly and get back to the search engine to get another site.
Responsive sites are light and swift to open. The redirecting process is mostly absent, and users get a consistent web experience, which helps to retain your customers and attract new ones. This will give you an edge against competitors as it will reach more audience, reduce rebound rate, and increase conversion.